Magic is the “it” factor that elevates a brand from meh to amazing. And while it's difficult to achieve, to us, it’s no mystery. With a clear-cut strategy, here's the 3 ways we help you create the “it” for your brand:
the Brand
Not just the visuals – which will be on point — but we dive deeper to answer the question “Why should people care?”
Brand strategy
Positioning
Naming
Storytelling
Tone of voice
Logos
Brand marks
thePeople
Know them. Appreciate them. Build your entire strategy with them at the center. Because without their purchases and participation, you don’t really have a business, do you?
Personas
CRM setup
Journey building
Feedback loops
theExperiences
This is the moment when the rubber meets the road, or, in our case, your brand meets your people in a well crafted omnichannel strategy.
Websites
Apps
Social
Emails
Motion graphics
In-person moments
Printed materials
Signage
Merch
A team of people people
Born in the digital age, Basecraft is an independent creative studio in Los Angeles that works with brands who value great design but also need it, like, yesterday.
