A hand emoji making the peace sign

We help you find the magic.

Okay, but how?

Magic is the “it” factor that elevates a brand from meh to amazing. And while it's difficult to achieve, to us, it’s no mystery. With a clear-cut strategy, here's the 3 ways we help you create the “it” for your brand:
Colorful illustration of a hand strategically placing a shape on top of a pile of shapes

the Brand

Not just the visuals – which will be on point — but we dive deeper to answer the question “Why should people care?”
  • Brand strategy
  • Positioning
  • Naming
  • Storytelling
  • Tone of voice
  • Logos
  • Brand marks
Colorful illustration of peoples faces


Know them. Appreciate them. Build your entire strategy with them at the center. Because without their purchases and participation, you don’t really have a business, do you?
  • Personas
  • CRM setup
  • Journey building
  • Feedback loops
Colorful illustration of hands clapping in a social media post


This is the moment when the rubber meets the road, or, in our case, your brand meets your people in a well crafted omnichannel strategy.
  • Websites
  • Apps
  • Social
  • Emails
  • Motion graphics
  • In-person moments
  • Printed materials
  • Signage
  • Merch

A team of
people people

Born in the digital age, Basecraft is an independent creative studio in Los Angeles that works with brands who value great design but also need it, like, yesterday.
Established 2013LGBT+ Owned business with a rainbow emojiChris Hamrick — Chief People Person
Known for
Asking why,
a lot.
Having a pulse on the moment.
Using a process that matches today’s pace.
Being easy to work with.
Conducting meetings on the track.
Platforms we vibe with

Your turn.
Let us get to
know you.

Let's talk
View our work